Definition of a Book
Main Entry: book | Pronunciation: \ˈbuk\ | Function: noun | Etymology: Middle English, from Old English bōc; akin to Old High German buoh book, Gothic boka letter | Date: before 12th century
1 a : a set of written sheets of skin or paper or tablets of wood or ivory b : a set of written, printed, or blank sheets bound together into a volume c : a long written or printed literary composition
After centuries of remaining generally the same, that definition could use some updating. Along with every other industry and product, books have been changing, & changing fast.
At the moment, you can find a ‘book’ in many ‘flavors’: print, interactive pdf, epub, kindle, nook, html(web)…or just name a smartphone – there’s a way to read an entire book on it. With the growing ease of printing with POD (print on demand) publishing, anyone can publish their book nearly ‘risk-free’ in print & many of these other formats. How then can you set your book apart from the mass quantities of books now available, because ‘anyone’ can publish? Read more
Social Media ROI
We’re still seeing that many organizations have not yet taken the jump into developing a social media plan.
Maybe you’ve heard (or thought):
- Why spend all that time online? It’s just a waste of time.
- It’s something my kids are doing.
- My business is busy enough as it is, I can’t do that too.
But the reason we say things like that is because we don’t see the value in it. If you’re running an organization, you’re not sitting around twiddling your thumbs looking for something to do, or thinking “oh maybe I’ll play some games on Facebook”. Unlikely. If you invest your time in something, it should actually improve your business, right?
